What is Marketing?

Ho San Poon
SD 11
Prof K. Daniel

Marketing refers to a society in which individuals or groups create and interacts with others to meet the needs and desires of a society and management process. In many cases, companies can not seek real-time transactions so they will build customer relationships with long-term suppliers. Companies want to show to customers is excellent service capabilities, and now customers are mostly large and global. They can provide different parts of the product or service provider, and can quickly solve the problem around. Market opportunity refers to the existence of the market has not yet satisfied or not yet fully meet the explicit or implicit demand, and market opportunity analysis is through marketing theory, analysis of the market which has not yet satisfied or not yet fully meet the dominant or hidden Sexual needs, so that enterprises can according to their actual situation, to find the best combination of internal and external, so as to organize and configure the resources to effectively provide the corresponding products or services to achieve the purpose of the enterprise marketing process.