What is Marketing?

Ho San Poon
SD 11
Prof K. Daniel

Marketing refers to a society in which individuals or groups create and interacts with others to meet the needs and desires of a society and management process. In many cases, companies can not seek real-time transactions so they will build customer relationships with long-term suppliers. Companies want to show to customers is excellent service capabilities, and now customers are mostly large and global. They can provide different parts of the product or service provider, and can quickly solve the problem around. Market opportunity refers to the existence of the market has not yet satisfied or not yet fully meet the explicit or implicit demand, and market opportunity analysis is through marketing theory, analysis of the market which has not yet satisfied or not yet fully meet the dominant or hidden Sexual needs, so that enterprises can according to their actual situation, to find the best combination of internal and external, so as to organize and configure the resources to effectively provide the corresponding products or services to achieve the purpose of the enterprise marketing process.

The Benefits Of Internship

       Internships are a great way for gaining experience and knowledge. It can possibly lead you to working there full time (that's if they like you and you do what you're supposed to do). Putting on your resume that you used to intern somewhere is really a good thing because it shows although it wasn't a paying job, you had responsibilities that allowed you to gain experience from a working environment.



What are the outcomes from an internship:

• Internships are meant to see if the field you have chosen is really what you want to do after high school or college 
• You get an early start in getting your experience. Once you get that experience from an internship, you're set for any other job that you choose because realistically, your internship is really a job but you just don't get any pay for the work that you do. 
• Internships are also a place where it tests out your comfort zones and see how you react to certain situations that crosses your way. It will also show you if this is the field you plan on doing in the future. 
• Internships are a very good place for networking and meeting new people along your journey. The people you meet are also the people that can get you to where you want to be at in the future. 

By: Wanda Berry 

Interview Skills

Interviews can really be nerve wrecking. You just never know what to expect. There could be an interview where it is a one on one or a surprised group interview (which really happened to me). It's annoying. But for you to get through this interview, you would need some tips to really do well or outshine the rest. 

So let's get on with the tips shall we:

• Practice good nonverbal communication 

          While in an interview, make sure you make eye contact and show them that they have your undivided attention. Never wonder off and look at something else like the walls or the floor. While you speak, look them in the eyes to show them you really want this job and that you're serious about getting this job. Always listen because you never want to repeat anything they just said unless it's a question to clarify what was said.

• Dress to impress 

           Always dress like you want the job. Always wear your best outfit. I would say a good outfit for an interview is a nice top ( not too revealing), nice slacks or black jeans, and for the shoes wear flats or if you're a guy, wear loafers and also wear a nice tie to complete the outfit (if you're a guy). What not to wear is a shirt that's has a stain on it, too revealing, and/or tee shirt, light color jeans or baggy jeans, and if you're going to wear sneakers, make sure the sneakers don't look like sneakers.

• Use appropriate language  

          When talking to the interviewer, never talk to them as if their your friend. For example, when in an interview, I know sometimes you can get a little comfortable, but never use slang because that shows you're not serious about this position.

• Don't be cocky:

          There's a fine line between being confident and being downright cocky. It's never good to be cocky because that's showing the interviewer that you're too good for the job and that's going to make them feel that you don't need the job.

• Last but not least, ask questions:

          It's always good to ask questions to just get a better because its a better understanding for you and it gives the interviewer better reason to show off their store.

By Wanda Berry

           

Be in the Present

When you're sitting in class or you're at work, what are you thinking? I can tell you that I'm usually either thinking, "What should I eat for lunch?" or "What show should I watch when I get home today?"



We're always thinking about what to do next or about something that's happened already. It's hard for many of us to really be present in the moment and we don't even realize it. When you're thinking, "Wow, I'm really happy my boyfriend texted me this morning" while you're folding shirts at your job at H&M, you're not truly present. You are in the past.



When you're in the past or the future, you're missing out on what's happening right in front of you. If you're at work, the consequence of being in your thoughts or "zoning out" may be missing important instructions from your manager.

There are ways you can stay present in the moment and avoid wandering off mentally. That is through meditation and mindfulness. 

Mindfulness

Mindfulness is the state of being conscious or aware of something.

Here are some mindfulness exercises you can practice to stay present:

• Name five things you hear, see, smell, taste, and feel
• Set an alarm at a specific time to remind yourself to be present
• Look for an object to ground you, such as a bird in the sky. View it as a reminder to be present
• Yoga is a practice in which you must be mindful of your movements

Meditation

Meditation is training the mind to be in a relaxed state. It is a form of mindfulness. 

There are many benefits of meditation:

• Brings us into the present moment
• Relaxes us
• Relieves stress
• Helps us refocus

There are also different ways to meditate:

• With eyes opened or closed, inhale for 5 seconds and exhale for 7 seconds. This is called square breathing.
• Listen to music 
• Take walks
• Aromatherapy; smelling something that is pleasing to the senses such as lavender, which is known to soothe anxiety

If you need any more tips on staying present or relieving stress, visit the Wellness Center at D-102! 

-Amanda Blando

How to Avoid Job & Internship Scams

Have you ever just taken any job or internship opportunity you received without second thought? You might be wondering, "What is there to think about? If you want to make money or gain work experience, you just apply, go to the interview, and take the job."



It sounds simple enough, right? But many don't realize the consequences of jumping on every opportunity they come across. I'm going to give you a couple of things to be mindful about the next time you go job hunting or go looking for internships.

1. Make sure the jobs & internships you take don't seem suspicious.

• Avoid jobs and internships that schedule interviews past business hours. Most offices are closed by 5pm every day and closed on the weekends. If you found a job opening and got an interview at 6am on a Saturday, don't go! It's a scam.
• Watch out for jobs that send you checks before you work. You get paid after you work and if you cash that check, your bank account will close.
• Don't go with listings that sound too good to be true. It's unlikely you'll get paid $10,000 a week by doing a simple task, don't fall for it. 

2. Be weary of Craigslist. 

While there are a lot of sketchy ads on Craigslist and the job listings aren't always promising. You can use these alternatives:

• Go to the Career Development Center at C-102. Ask for job and internship opportunities that have been approved by school and deemed safe for students to apply for. 
• Go on trustworthy websites. Examples are Indeed, Glassdoor, WayUp, and Internships.com

3. Do background checks.

Many jobs & internships are startups that many haven't heard of, while some companies are fake. To avoid walking into a dangerous situation, you can follow these tips: 

• Google the location. If the company address leads to something other than the business (such as an abandoned building), that's when you know it's a scam. 
• Do research on the company. Check whether there's  information on the company, such as reviews, company social media, or pages on their founding members. 
• Check with the Career Center at school. They can verify whether a job or internship is trustworthy. 

-Amanda Blando