Providing excellent customer service should be a top priority for
every organization. It is your job to ensure that customers have a positive
image of the company. Here are some important principles to know when providing
excellent customer service.
First,
because you are the face of the company, it is good to make sure you greet each
customer politely. A smile on your face goes a long way. In fact, even over the
phone a person can distinguish if the representative is pleasant by their tone
of voice and a smile on your face.
Secondly, having a good rapport with a
customer creates a level of trust and understanding. Always follow through with any promises that was made during
all communication whether on the phone or face to face. It is important to
communicate in a positive manner at ALL time especially when a customer becomes
irate.
You may be wondering, how I can diffuse someone who is angry and have a
complaint. Check out these tips that will help:
- Always remain calm (Have a good demeanor)
- Don't take it personally (Oftentimes he/she needs a moment to vent)
- Use your best listening skills (Try not react defensively)
- Actively sympathize (Paraphrase: a summary in your own words of what you were told. It demonstrates listening, creates empathy and establishes rapport because it is evident that you have heard and understood.)
- Apologize gracefully (Let the customer know that you are genuinely sorry that this happened to them--regardless of whether or not you think they are being a bit dramatic about the situation.)
6.
Find a solution (Now that you have heard what the customer is upset about, you should come up with
a solution to provide them with. If you feel like you know a solution that will
make your customer happy, then present it to him/her.)
Lastly, the icing on cake
with providing excellent customer service is to follow up with the customer. Give your customer a call once the problem has
been resolved. Ask him/her if everything is going smoothly. When you can, go the
extra mile by sending a handwritten apology or by giving a discount on his/her
next purchase.
~Loraine DeCoteau
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